Business Leadership
Topics include: Finance, Economy, Crisis Management, CEO-to-CEO advice, Culture, Customer Experience, Family Business and Entrepreneurship/Impact.
Contribute your insights to YPO
Learn how you can write for CEO Insights, YPO’s thought leadership hub, featuring insights for global chief executives, YPO prospects and the media.
About CEO Insights
We offer original content that has a widespread appeal, is informative and offers a unique CEO-to-CEO perspective representative of our global community of chief executives. Content includes articles, livestreams, podcasts, the YPO Global Pulse, leadership surveys and videos.
Our voice
We aim to create language that is compelling, purposeful, embracing and inspiring. Articles feature a peer-to-peer, conversational tone. We are bold and inquisitive, demonstrating unique views that can only be found in YPO. We reflect the compassion and openness that is integral to our community. We get to the point and make every sentence intentional. We see optimism, hope and love – a world to be improved, not fixed.
Our content
Insights content is original and entirely from the global chief executive’s perspective on topics that are relevant to them now; how they view, navigate and improve business, leadership and the world. YPO’s content differentiation from other organizations is the tangible peer-to-peer advice from global leaders sharing learning on how they found their way to success through challenges and setbacks.
Our Key FY20-21 Topics
Business Growth
Topics include: Planning & Strategy, Emerging Markets and Opportunities
Personal Development
Topics include: Health & Wellness, Life Balance and Family Relationships.
Business Innovation
Topics include: Best Practices, Scaling, Tech and Industry Specific topics.
Our process
Please connect with our CEO Insights editor Mary Sigmond before writing an article to confirm if the topic aligns with our editorial calendar. We do edit the final work for YPO brand voice, grammar and flow. In select cases, we may partner with an author for a more substantial structural content edit. YPO members approve final articles prior to posting and will be asked to sign a consent form to appear on our public site.
Our guidelines
• Sharing your insight and expertise is key. We prioritize content with tangible CEO-to-CEO advice and lessons learned.
• Articles cannot be “advertorials” for a business or product. Instead, include a unique aspect of your business, an innovation, or an interesting business journey providing lessons learned in the process.
• Aim for 800-1000 words. Include headline/subheads and bulleted lists when appropriate.
• Any URL that is referenced in the article must come with an active link. Please cite or link to any resources you are using and give proper attribution.
• Provide a current headshot and a short (5-7 sentences) biography to include in byline (your title, company name, and how long you have been a member of YPO), as well as Facebook, Twitter, LinkedIn handles.
Examples of YPO storytelling
28.07.2021
LifeStraw CEO Alison Hill Pioneers A New Approach to Social Impact
LifeStraw CEO Alison Hill challenges CEOs to think differently about corporate impact for greater, faster results.
28.07.2021
CEO Harsh Mariwala is Changing the Face of the Family Business
YPO chats with Harsh Mariwala, winner of the EY Entrepreneur Of The Year Award 2021, India, and Chairman of Marico, one of India’s leading consumer goods companies operating in the health, beauty and wellness space.
28.07.2021
Meet Michal Meško, the Slovakian CEO Behind a Thriving Independent Bookstore Business
Martinus CEO, Michal Meško, built a holistic business model by leveraging customer touchpoints, overcoming the struggles faced by most independent booksellers.
28.07.2021
Attitude, Education, Culture – The Secret Sauce to CEO Harry Sanders’ SEO Success
At 23, StudioHawk CEO Harry Sanders is driving a revolution to overhaul the SEO industry.
12.03.2021
10 Tips To Make Great Decisions In the Face of Stress
Uncertainty creates physiological and mental stress that impacts our ability to focus and process information. From business challenges to global pandemics, it can be difficult to find the strength and clarity to make decisions when you may feel like running or hiding. Here’s a collection of tips to help you center, focus and make meaningful decisions.
12.03.2021
For CEOs: Lead With Love Not Fear
In a world that seems to be breaking down – quality leadership matters more than ever.