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Amanda Baldwin
CEO Supergoop!,
Northeastern U.S.
Supergoop! is the first protective skincare brand that puts SPF at the forefront.
We’re on a mission to change the way the world thinks about sunscreen through our clean, feel-good, highly innovative formulas that are fun and easy to use daily—not to mention superpowered to shield your skin from the full spectrum of light and other aggressors (think blue light, pollution and more).
To make wearing it easier than ever, we infuse SPF into your favorite beauty essentials that have traditionally never been made with your skin’s health in mind. Our products are all about healthy, glowing skin for all skin tones, types and ages. We care for your skin today and protect it for tomorrow.
SPF Obsessed. Every. Single. Day.