Jessica Hawthorne-Castro

Jessica Hawthorne-Castro is the CEO of Hawthorne Advertising, an award-winning, technology-based advertising agency specializing in analytics and accountable brand campaigns. Hawthorne Advertising has a legacy of ad industry leadership by being a visionary in combining the art of right-brain creativity with the science of left-brain data analytics and neuroscience. Hawthorne-Castro’s role principally involves fostering long-standing client relationships with the company’s expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response. As a marketing thought leader, Hawthorne-Castro is an active contributor to industry publications, including AdAge, AdWeek, The Wall Street Journal, Forbes and is on the Forbes Agency Council.